As of July 2024, several products across various categories are trending on Amazon, reflecting current consumer preferences and technological advancements. Here's a look at some of the most popular items and the reasons behind their popularity:
1. Outdoor firepits can really transform a backyard or patio into a cozy, inviting space. They come in various styles and materials, such as stone, metal, or concrete. Some have additional features like built-in seating, cooking grates, or even integrated lighting. Are you thinking about getting one for your space, or are you just exploring options?
2. Inflatable Towable Tubes
Inflatable towable tubes are popular water sports equipment designed for towing behind boats. They come in various sizes and shapes, and are made from durable, lightweight materials like PVC or nylon. Here are some key points about them
+275% increase in revenue
Searches for ‘tubes for boating’ are up 246%
3. Neck Fans
Neck fans are portable, wearable fans designed to provide personal cooling comfort. They’re popular for their convenience and effectiveness, especially during hot weather or while engaging in outdoor activities. Here are some key features and benefits of neck fans:
+268% increase in revenue
Searches for ‘neck fan’ are up 134%.
4. Sun Shade Sails
Sun shade sails are versatile outdoor shading solutions designed to provide protection from the sun while adding a stylish element to your space. Here’s an overview of their features and benefits:
+192% increase in revenue
Searches for ‘pool shade cover’ are up 224%.
5. Fishing Lures
Fishing lures are artificial baits used to attract and catch fish. They come in various shapes, sizes, and colors, each designed to mimic the appearance and movement of natural prey. Here’s a guide to the different types and features of fishing lures:
+180% increase in revenue
Searches for ‘whopper plopper fishing lure’ are up 192%.
6. Splash Pads
Splash pads, also known as splash parks or spray parks, are interactive water play areas designed for children and families. They provide a fun and safe environment for cooling off and playing with water. Here’s a breakdown of what you need to know about splash pads:
+156% increase in revenue
Searches for ‘large splash pad for kids and adults’ are up 300%.
7. Watermelon Pool Toy
Watermelon pool toys are fun, thematic inflatables designed to enhance poolside enjoyment. They come in various forms, such as floaties, loungers, and pool rings, all inspired by the appearance of a watermelon. Here’s what you should know about these playful pool accessories:
+146% increase in revenue
Searches for ‘watermelon ball’ are up 151%.
8.UV Protection SleevesUV protection sleeves are garments designed to shield your arms from the harmful effects of ultraviolet (UV) rays from the sun. They are commonly used for sun protection during outdoor activities. Here’s a detailed overview of UV protection sleeves:
+127% increase in revenue
Searches for ‘arm sleeves for women UV protection’ are up 263%.
9. Snackle Boxes
Snackle boxes, also known as snack boxes or snack trays, are versatile containers designed to hold a variety of snacks in a neat and organized manner. They are popular for their convenience and practicality, making them ideal for both everyday use and special occasions. Here’s what you should know about snackle boxes:
+100% increase in revenue
Searches for ‘big snackle box’ are up 125%.
+100% increase in revenue
Searches for ‘big snackle box’ are up 125%.
10. Mesh Beach Bags
Mesh beach bags are designed specifically for use at the beach or pool, providing a practical and stylish way to carry your essentials. Here’s a detailed overview of mesh beach bags:
+98% increase in revenue
Searches for ‘beach essentials for kids’ are up 133%.
11. Fourth of July Decor
Fourth of July decor is designed to celebrate American Independence Day, and it often features patriotic themes in red, white, and blue. Here’s a guide to popular Fourth of July decorations:
+62% increase in revenue
Searches for ‘4th of july decorations outdoor’ are up 234%.
Which products are Amazon best sellers this month? Are tried-and-true household staples filling shoppers’ carts, or are trending social media fads flying off Amazon’s virtual shelves? Does one Amazon product category rule all others?
At Jungle Scout, we dive into Amazon product and category data to identify product opportunities and track ecommerce trends. This article dives into some of Amazon’s best sellers over the past 30 days and their changing product sales and revenue. While we can’t guarantee that every product on this list will be a surefire hit, our tools can help you find the best opportunities to reach your ecommerce goals.
If you’re an Amazon seller, don’t forget to check out more of the best products to sell on Amazon in July!
Leverage industry-leading Amazon data.
If you’re a brand or agency, you can access subcategory trends, market share leaders, and more with Cobalt.
Top Retail News in July
Amazon’s best-sellers are constantly changing in response to the news, events, social trends, and other factors influencing consumer behavior. Some July happenings to keep on your radar include:
- ❗ Prime Day: Amazon announced this summer’s Prime Day will be July 16-17. Read our guide on how to prepare here.
- 螺 Million-dollar stream: Beauty brand Canvas Beauty smashed TikTok’s U.S. live shopping record with a 6-hour stream on June 8 that raked in $1 million in sales.
- Bye, bye plastic: Amazon ditched most plastic air pillows in North American deliveries, switching to paper filler and aiming for complete removal by year’s end.
- Target teams up: Shopify merchants can reach millions of Target shoppers through Target Plus, the retailer’s marketplace, thanks to a new partnership.
Most Popular Products on Amazon in July 2024
With the rise of social commerce and the evolving retail landscape, best-sellers on Amazon are constantly changing. Here, we look at some of Amazon’s most popular products this month.
1. Outdoor Firepits
This versatile 32-inch square fire pit by Devoko transforms your patio or backyard into a cozy gathering spot. Made from a durable steel frame with a high-temperature coating, it offers lasting performance and resists rust. Enjoy a crackling fire, grill your favorite foods, or use it as a handy table with the included mesh spark screen and fire poker for safekeeping.
- +460% increase in revenue
- Searches for ‘tabletop fire pits for outside patio’ are up 108%.
2. Inflatable Towable Tubes
This versatile tube accommodates 1 to 4 riders, providing a thrilling ride for everyone. It features dual tow points for a secure connection to your boat, and a full nylon cover ensures durability. EVA foam pads offer comfort, while the patented speed valve allows for fast inflation and deflation.
- +275% increase in revenue
- Searches for ‘tubes for boating’ are up 246%.
3. Neck Fans
This hands-free personal fan features a convenient LED display that shows battery life and chosen fan speed. Choose from 3 airflow speeds to customize your comfort level, and enjoy extended use with the long-lasting 4000mAh battery. Designed to be comfortable for extended wear, the FrSara Neck Fan is a perfect solution for staying cool during hot weather activities or outdoor adventures.
- +268% increase in revenue
- Searches for ‘neck fan’ are up 134%.
4. Sun Shade Sails
Sun shade sails offer a versatile way to create shade in your outdoor space. Made from high-grade fabric, these sails block UV rays for protection from the sun. Available in various rectangle sizes, they are ideal for patios, gardens, backyards, or other outdoor areas. Easy to install, they provide a cool and comfortable spot to relax, entertain, or enjoy outdoor activities.
- +192% increase in revenue
- Searches for ‘pool shade cover’ are up 224%.
5. Fishing Lures
Attract fish and lure them in for a big catch with the TRUSCEND Top Water Fishing Lures. This versatile lure set features multiple topwater designs to target bass, catfish, pike, and perch. With strong hooks for reliable performance, these multifunction plopper lures feature a propeller tail that spins and splashes to attract fish.
- +180% increase in revenue
- Searches for ‘whopper plopper fishing lure’ are up 192%.
6. Splash Pads
Beat the heat and keep the kids (and pets!) cool with the Vistop Non-Slip Splash Pad. This 59-inch blue splash pad is perfect for backyards and outdoor fun. Made with a non-slip, thickened material, it creates a safe and comfortable play area for children and dogs alike. The built-in sprinkler feature provides a cool shower of water, perfect for splashing, playing, and staying cool on hot summer days.
- +156% increase in revenue
- Searches for ‘large splash pad for kids and adults’ are up 300%.
7. Watermelon Pool Toy
Make a splash this summer with this 2-pack of watermelon pool toys from Vistop! These inflatable watermelons come in two sizes, 6.5 inches, and 9 inches, perfect for a fun-filled day at the pool for kids, teens, and adults alike. Enjoy a refreshing game of water football or tag, or simply have fun splashing around.
- +146% increase in revenue
- Searches for ‘watermelon ball’ are up 151%.
8. UV Protection Sleeves
Shield your arms from sun and sweat with these unisex arm sleeves. Made from a breathable, moisture-wicking material, they offer UPF 50+ sun protection to block harmful UV rays. Featuring compression technology, they promote blood flow and muscle support for enhanced performance and reduced fatigue.
- +127% increase in revenue
- Searches for ‘arm sleeves for women UV protection’ are up 263%.
9. Snackle Boxes
This portable container features eight compartments with a clear lid to keep snacks, fruits, vegetables, or charcuterie fresh and organized. The divided tray design prevents different foods from mixing flavors and compartments, while the included handle allows easy carrying. Made from BPA-free plastic, this tray is safe on the go and convenient for cleaning.
- +100% increase in revenue
- Searches for ‘big snackle box’ are up 125%.
10. Mesh Beach Bags
This set of Tagitary beach bags is perfect for kids to collect seashells and beach treasures. The bags are made with breathable mesh, allowing sand and water to drain quickly, keeping shells clean and dry. The expandable bottom offers extra space for beach toys, and the adjustable straps make them comfortable for children to carry independently.
- +98% increase in revenue
- Searches for ‘beach essentials for kids’ are up 133%.
11. Fourth of July Decor
Spruce up your outdoor space for the holidays with this American flag windsock! Made from durable nylon, it’s built to withstand the elements and ensure a lasting patriotic display. A built-in hoop maintains the windsock’s full shape, while a swivel clip allows easy hanging.
- +62% increase in revenue
- Searches for ‘4th of july decorations outdoor’ are up 234%.
Methodology
Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition.
Data in this report is representative of the U.S. Amazon market. Amazon best sellers were sourced from traditional and social media trends along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period from May 27, 2024, to June 26, 2024.
For specific data or product insights that aren’t listed here, please contact us at [email protected].
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Cathryn Hurdle is a public relations specialist and consumer insights expert who helps promote Jungle Scout in print and digital media. She lives in Ontario, Canada (“Go Raptors!”) with her tuxedo cat, Frankie. When she isn’t working, she enjoys thriller novels, good food (“this is the way to my heart”), ‘70s music, and podcasts.
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